Asahi Group Holdings has announced that Asahi Super Dry will be the official beer for the Rugby World Cup 2023 in France.
AB InBev targets World Cup revenue growth
Anheuser-Busch InBev, the world’s largest brewer is ramping up its spending on marketing initiatives ahead of the soccer World Cup this summer, as strong demand in Europe, Mexico and China buoyed earnings in the first quarter.
Budweiser extends FIFA sponsorship
Anheuser-Busch InBev is to extend its official beer sponsorship to the 2018 FIFA World Cup Russia and the 2022 FIFA World Cup Qatar.
Heineken to sponsor 2015 Rugby World Cup
Heineken has extended its sponsorship of the Rugby World Cup to remain its official beer supplier and worldwide partner for the 2015 tournament in England.
American wins sommelier world cup in South Africa
Wines Of South Africa’s (WOSA) first Sommelier World Cup has been won by an American.
Europe gears up for responsible World Cup
Belgium: The European Spirits Organisation CEPS and The European Forum for Responsible Drinking (EFRD) have teamed up with the Belgian Federation of Wine and Spirits to launch a responsible drinking campaign during the World Cup.
Carlsberg gets behind the England team
Carlsberg, the official beer of the England football team, has launched its new TV advert in the build-up to this year’s World Cup.
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Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
